Our Services
Be Seen. Be Strategic. Be Unstoppable.
Strategic Planning
Defining The Vision.
After understanding your business goals and objectives, we design effective strategies by collaborating closely with you on the right approach. This encompasses a combination of research, data-driven decisions, well-thought-out tactics, innovative ideas, and a customer-centric focus. Once we have laid the foundation, we build out a prioritized implementation plan using the most impactful channels to bring the strategy, and your goals, to life.
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Specialties: Brand Strategy, Marketing Strategy, Revenue/Growth Strategies, Social Media Strategy, Digital Marketing Strategy, Events & Experiential Strategy, Partnership Marketing Strategy, Sponsorship Marketing Strategy
Implementation
Bringing The Vision To Life.
Whether or not you have an existing marketing strategy or we design it for you, we are here to bring it to life. This could be anything from launching a promotional campaign across various marketing channels to brand development & design to building a content marketing plan to website optimization to planning an event to executing other various marketing tactics. Our goal is to create an implementation plan and execute it through effective and creative avenues using our expertise, knowledge, and passion.
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Specialties: Brand Development & Design, Brand Campaigns, Content Marketing, Digital Marketing Campaigns, Traditional Advertising Campaigns (ie. print, radio, broadcast), Events & Experiential Marketing Programs, Sponsorship & Partnership Marketing Programs, Influencer Marketing Programs, Project Management.
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Operational Success
Ensuring You're Ready to Rise.
Based on the learnings gathered from being involved with small- to large-sized corporations, including being employed at a multitude of marketing agencies, we have seen first-hand how underrated and undervalued solid (and evolving) company operations are to enable growth across all levels. At The Marketing Lighthouse, we provide expert counsel and tools for day-to-day operations, resource management, project management processes, effective team communication, and continuous learning to achieve operational success and meet company goals, objectives, and performance targets.
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Specialties: Workflow & Process Analysis, Process Optimization, Resource Management, Quality Control, Customer Retention, Communication Tools & Processes, Crisis Management, Scenario Planning, Team Collaboration & Culture.
Reporting & Optimization
Build. Measure. Learn. Repeat.
One of the biggest misconceptions of marketing is that once you build a website or launch a campaign, your efforts are done. In this very cluttered landscape, it's important to continue to evolve and optimize not only your business plan but also your marketing strategy and platforms. The most effective approach to do this is by constantly measuring your efforts and extracting insights in order to figure out your next move. At The Marketing Lighthouse, we can design a clear and insightful marketing measurement plan that allows us (and you) to make data-driven decisions to improve your company's marketing efforts and achieve better results, today, tomorrow, and in the years to come.
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Specialties: Performance Tracking Dashboard, Data & Analytics Reporting, A/B Testing & Optimization, Consultation on Benchmarking and KPIs (Key Performance Indicators), Consultation on Optimizations (marketing strategies, tactics, and platforms), and Audience Segmentation.
